4a- Forming an Opportunity Belief

I believe there is an unmet need of medical or recreational marijuana. In today’s world many people are dying of overdose or are becoming highly addicted to opioids. These types of drugs have a high connection with the nervous system that basically once you start the drug it’s almost impossible to stop. This is why drug addicts’ relapse because they miss the “high”. In my product that I would implement marijuana for the typical person or someone that is heavily prescribed medication. The reason for this is that it can lower the cost of pharmaceutical companies, have more control over your well-being, and going a more natural or holistic approach verses pills. On this topic it is extremely sensitive to certain kinds of audiences that are more conserved or believe that is not a healing tool. From reading the article on http://www.drugabuse.gov/ I learned that this is a huge market. This can be a factor, but I believe that there is still tremendous growth and potential with this line of work. I think about 70% of this idea can become actuality even though there are companies out there that has started this plan there are many different ways to go about infusing the marijuana in the person if needed.

1.     70-80-year-old man in retirement home grew up in Brooklyn

§  Have you ever considered smoking weed?

¨     “Yes, I have when I was younger, I used to smoke after school with a few of my classmates. Sometimes we would get caught” (laughing)

§  Are you aware of the combination of HTC oil in food?

¨     “No, I am not. I feel in today’s world they can basically create anything. In my day it was just a joint or some paper.”

§  Did you know 49% of people in the nation used marijuana for recreational purposes?

¨     “No, I had no idea. I mean like I said, I used it when I was younger, so I don’t see the problem but wow that’s almost half of the nation!”

§  60% of the nation would legalize marijuana, would you?

¨     “Yes, I would vote in favor for it. It doesn’t harm no one all it does is help relax or mellow out a person. It doesn’t cause any harm.”

§  What if I told you that marijuana could lower the pharmaceutical companies in return for cheaper medication? How would you feel?

¨     (His eyes lit up) “Are you being serious?” “Yes” “Well sign me up because I pay so much money for medication that I have no idea what it does or if it even helps and if marijuana can do the same thing but cheaper, I’m in.”

§  Did you know that people become addicted to opioids more frequently than marijuana?

¨     “No idea. I never took an opioid, so I don’t know the feeling.”

REFLECTION-No matter of the age difference and cultural differences the man was still open to the new idea because he has tried and along with the other factors of not wanting to be addict to hard narcotics and paying a lot less for his medication.

2.     Young single female and works at Chick-Fil-A

§  Have you ever considered smoking weed?

¨     “No, I have not. I barely am able to go to parties.”

§  Are you aware of the combination of HTC oil in food?

¨     “Yes, I am. Some people that I go to school with infuse it with gummies or brownies.”

§  Did you know 49% of people in the nation used marijuana for recreational purposes?

¨     “I did not know that, but it doesn’t surprise me. Many of my friend’s smoke marijuana and prefer to do that over drinking. I do not part take. I am not allowed.”

§  60% of the nation would legalize marijuana, would you?

¨     “No, I would not. I see to many people act different along with the path that marijuana can lead to.”

§  What if I told you that marijuana could lower the pharmaceutical companies in return for cheaper medication? How would you feel?

¨     “I would still try and find the cheapest option before using marijuana. I would go a holistic approach just not including that drug.”

§  Did you know that people become addicted to opioids more frequently than marijuana?

¨     “I could believe that. Even though either one is not good for you I wouldn’t try it.”

REFLECTION- For her scenario I think the way she was brought up by her family and their views influenced her decision. She was firm with her choice of not choosing marijuana.

3.     Mid- age house wife with kids

§  Have you ever considered smoking weed?

¨     “Yes, I have multiple times my life can be super stressful with my job, kids, life, and maintaining a marriage.”

§  Are you aware of the combination of HTC oil in food?

¨     “Yes, my husband and I went to Colorado this past year and we went to an ice cream shop and it had that oil in the ice cream. It tasted amazing.”

§  Did you know 49% of people in the nation used marijuana for recreational purposes?

¨     “I could see that. Like I said earlier when I went on vacation there was smoke and weed everywhere, we looked. Even though that state legalized it I am sure in the nation it is similar.”

§  60% of the nation would legalize marijuana, would you?

¨     “Yes, I would be in favor to legalize it.”

§  What if I told you that marijuana could lower the pharmaceutical companies in return for cheaper medication? How would you feel?

¨     “I would feel great! Also, if they had kid medication in that form it would save so much money and probably be better for them when they get older.”

§  Did you know that people become addicted to opioids more frequently than marijuana?

¨     “Yes, I was aware of this I recently went through this with a friend and he didn’t believe me, but it is true!”

REFLECTION- This lady knew the market, product, and culture that marijuana can be centralized into and she was all for this to happen if it does in the future.